ARZAK product line

El objetivo era elaborar una elegante gama de productos para un prestigioso chef. Elegí a Arzak por ser uno de los más reconocidos chefs vascos y cuyo restaurante cuenta con 3 Estrellas Michelin.

Para la gama de platos precocinados el diseño de los envases es limpio y ordenado. Un modo elegante y original de presentar los alimentos. Además, el empleo del foco sobre el plato nos sugiere algo celestial, exquisito; calidad y lujo; al tiempo que, y gracias a que el resto del envase es negro, centra toda nuestra atención en el producto.

Para la marca, Arzak, he empleado una tipografía que emula la firma del prestigioso chef. Un obra de arte firmada por su autor.


The objective was to develop a stylish range of products for a prestigious chef. I chose Arzak, because he is one of the most renowned vasque/spanish chefs and whose restaurant is awarded with 3 Michelin Stars.

For the range of ready-cooked products, the design is clean and tidy. An original and stylish way to present the food. In addition, the spotlight over the plate suggests something heavenly, exquisite, quality and luxe; and thanks to the darkness in the rest of the packaging, all our attention is focused to the product.

For the brand, Arzak, I used a typeface that emulates the signature of the famous chef. A work of art signed by its author.


 

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